Maili Lafayette is the creative force behind Beachology and the Happynest Collection.

I relocated to Maine in 2007 from Los Angeles, California in hopes to experience all that life has to offer. I also wanted to be able to raise my family in an environment that involves beautiful landscapes, seasons and life not in the fast lane.

My career began at the age of 17 working on the Television series, “ The Wonder Years” as a wardrobe stylist. I love the challenge of research, studying an era, style and reproducing that look in the modern day.

From that experience till now as a stylist; my work ethics, experiences and opportunities in the Film and Television Industry have taught me so much about myself, about my creativity, how to multitask and how to be flexible working with different people.

I’ve had the blessed opportunity and invitation to open up my own store in the heart of downtown Old Orchard Beach with my wonderful husband’s family and through the Lafayette Hotel Group.

This was the birth of Beachology.

This allowed me to tap into and get involved into the Maine culture. I was so thrilled at the chance to meet local artists, learn so much about Mainers and hear why people come to Maine year after year. It also helped me adapt and acclimate as well.

Beachology was inspired by the loyalty of people coming to Maine. Opening the store gave me purpose to research and understand life in Maine and the attraction for so many generations that keep traveling here.

Most of my customers are 3rd and 4th generation families that love coming back to the place where they spent as children. They want to try and recreate the best memories they had with their own kids.

It’s so amazing and refreshing to see tradition be treated with such importance and effort; in honoring that sentiment, my goal is to keep their memories and what reminds them of Maine so near and dear to their hearts intact.

Our selection of gifts and the art of gift giving are important to us at Beachology. We feel that our unique items coupled with the thoughtfulness that goes into the act of gift giving itself has the power to make someone feel very special and loved.

The Happynest Collection came along when we had the opportunity to expand our retail space into next door. We were ready for the challenge and for more inventory. The concept for more happy and positive thought provoking gifts is more of what Old Orchard Beach, Maine and people in general need.

It’s really wonderful to be able to collaborate and give the customers the Happynest Collection of positive inspirational gifts for the home and soul with the unique inspired made in Maine gift guide experience at Beachology.

With all my experience as a stylist, Beachology and the Happynest Collection has become my vehicle to be creative and be able to broaden my customers’ shopping experience.

We hope you find some great treasures and experience all the best that Maine has to offer when you come visit us in Old Orchard Beach.

Thank you,

Maili Lafayette


Located in downtown Old Orchard Beach, beachology puts a refreshing spin on boutique shopping! Our unique selection of home décor, accent pieces, and Made in Maine products are hand-chosen to create a positive, Zen-like shopping experience for our customers. The next time you’re in Old Orchard Beach, come and browse our Happynest Collection for uplifting design inspiration to fill any space and bring a touch of Maine back home. Our beautiful collection of Maine jewelry, featuring Sailwinds Trading Co. and Chart Metalworks, is sourced locally. Some of our favorite Made in Maine gifts include handmade Sea Bags, work by local artists, and a delicious array of food from Stonewall Kitchen.

Come check out our natural skincare products after a sun-filled day at the beach, find cute novelty items for the kids, and pick up specialty gifts from Maine for a special occasion. Our friendly staff of beachologists will help you find the perfect book, candle, and blanket to tie your home together and make you feel like you’re living the coastal lifestyle. From kitchens to man caves, indoors to outdoors, we’ve got something great for everyone. Go beyond traditional gift-shopping and come visit us at beachology! Stay for a minute or stay for an hour, either way we’re sure you’ll leave with a smile.